layout- peslak

Mcdonalds board

I chose this Mcdonalds billboard because of its uniqueness. Im sure if anyone came across this in real life, they would be quite amazed. The location is perfect where as they can put a sundial in the form of a shadow on the board. During the time where they had certain times for certain menu items, this was perfect. They took full advantage of their opportunity in this space.

Snapchat board

I like this board for its simplicity. Snapchat is on par with social media applications such as facebook. All one needs to see to recognize is the logo/colors. There is not even text on the board representing the name of the application. This just shows us how big and close to life a company can get to us. Our eyes see one symbol and we immediately recognize what its directed to.